Visual Online Communication
Social semiotics is a method, an approach, an analytical perspective, and research strategy that enables researchers to investigate the systematic relationships between social reality and signs, texts, and discourses. It is the study of the signs that people make in order to communicate and the sign markers and their motivations. It is an approach to human communication studying meaning making as a social practice. It is also the way someone's cultural influence allows them to make meaning of the world around them. This method was defined by one of its founders named Ferdinand de Saussure and he called the study "the life of signs within society", the study only emerged in the late 19th and early 20th centuries with the work of Saussure and American philosopher Charles Sanders Peirce. Social semiotics is important because is can shape social relations and society itself. Some of the rules associated with the methodology in social semiotics are that context ma
